How aware are you about the message the colors of your outfit sends to your clients, boss or colleagues? Colors are used all the time in marketing in order to influence buying behavior, but are we using the knowledge we have about ‘the meaning of colors’ when dressing for work in the morning? By being aware of the meaning of color and adjusting to different occasions it can help you communicate and emphasize a strong messages to your opponent. Let’s get more confident about which colors to use when and how to integrate them into your outfit!
In this outfit I’m wearing a combination of dark blue and burgundy.
Dark blue is different from light blue. Whilst light blue is linked to softness and understanding, a darker blue color creates trust and is linked to power and knowledge. This is why dark blue often is used by financial institutions such as banks. It represent authority and social status and most probably this is why the color is so popular among men. It is considered traditional and proper for the corporate world.
Whilst blue symbolizes intellect, warmer colors, such as red, symbolizes emotions. Burgundy combines elements of red, brown and blue, thus a mix of warm and cold and is filled with emotional power. Burgundy in clothing is an excellent color to wear any time you need to outwit an opponent, conquer the other side or battle an injustice. For instance, wear Burgundy when you want to send an energetic “don’t tread on me- I’m on a mission” message or when you need to gather a team and get some real planning accomplished.
A combination of dark blue and burgundy in the right setting could send across a message of you being trustworthy and intellectual, but at the same time vey passionate and deceive.
Next time you dress for an important meeting or have a deal to land, try to dress for the occasion or just use the knowledge of colors to strengthen your personal style:-) Share your experience with me. Did it work?
Photo cred: Aleksjj